Robert Hirsch from Freedom Factory talks about “Secret Value
of Selling Your E-Commerce or Digital Business”.
Listen to the podcast, watch the video, or read the
transcript below.
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Transcript of Podcast
Hi, today I want to talk to you about selling your eCommerce or
your digital business, and in my opinion, there’s that a more
undervalued business class on the planet. For example, let’s say
you have a shopper, a bowling alley in the town that you live in.
There’s only a limited amount of people that are going to live in
that town or are going to move there in order to run it.
Now, if you have a business that’s not geographically located,
let’s say it’s an information product business or a coaching
business or a fulfilled by Amazon business, or just a hard product
business. If anybody can live there or anybody can buy it and
they’re not forced to relocate, it makes your buyer pool so much
bigger. And as we learned in economics, price is when supply equals
demand. And what I mean by that is if you have 50 buyers competing
for your business, instead of five buyers, their price is going to
be higher. And we want to maximize the sales price of your
business.
Hi, my name’s Robert Hirsch, and I’m the founder of Freedom
Factory. And what I wanted to talk to you about today was really
how to maximize online or digital asset sales. So in my opinion,
the buyer pool is so much larger than it’s ever been. In fact, in
our experience, about one third of our buyers or sellers have been
international or outside the States, and when you increase the
buyer pool, the price goes up significantly.
So what we want to do is maximize your multiple. We want to
maximize your earnings and we want to get the biggest buyer pool we
can. And what we’ve learned is whether you’re marketing to
entrepreneurs and EO and YPO networks, or you’re marketing through
traditional advertising or to private equity or venture capital,
the way we attract international buyers is different than the way
we attract domestic buyers.
And so when you’re selling a digital asset, the most important
thing is the marketing putting together the right book, the right
story and really maximizing the sales price. If you have questions
on any of the things that we’ve talked about today or specifically,
is it a good time to sell my digital business? Why don’t you give
us a call at Freedom Factory? I look forward to speaking with you
soon.
Thank you so much for watching. Please like and
subscribe.
Contact Freedom Factory
Freedom Factory
5500 Greenwood Plaza Blvd., Ste 230
Greenwood Village, CO 80111
Phone: 844-MAX-VALUE (844-629-8258)
https://www.freedomfactory.com/
https://g.page/freedom-factory-denver
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